Privacy Policy

Mint by Michelle Effective Date: 8/12/2026 
Website: https://mintbymichelle.com/ | https://learn.mintbymichelle.com/

Mint by Michelle respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our online store (mintbymichelle.com), enrol in a course on our learning platform (learn.mintbymichelle.com), or otherwise interact with us.

By using our website or purchasing our products or courses, you consent to the practices described in this Privacy Policy.

1. Who We Are

Mint by Michelle68 Mercer Street, Geelong VIC 3220, Australia Email: [email protected]

We are the data controller responsible for your personal information collected through our Shopify store and our Thinkific-hosted course platform.

2. Information We Collect

2.1 Information You Provide Directly

• Name, email address, shipping and billing address, phone number
• Payment information (processed securely by our payment providers — we do not store full card numbers)
• Account login details when you create an account or enrol in a course
• Order history and course progress/completion data
• Communications you send us (emails, contact forms, reviews, customer service enquiries)
• Newsletter sign-up details (first name, last name, email)

2.2 Information Collected Automatically

• IP address, browser type, device information
• Pages viewed, time spent on site, referring website
• Cookies and similar tracking technologies (see Section 6)

2.3 Information from Third Parties

• Payment confirmation from payment processors (e.g., Shopify Payments, PayPal, Stripe)
• Course enrolment and progress data from our course platform provider (Thinkific)
• Analytics data from tools such as Google Analytics or Meta (Facebook) Pixel

3. How We Use Your Information

We use your personal information to:

• Process and fulfil your orders, including shipping physical products;
• Grant and manage access to purchased digital courses;
• Communicate with you about your order, course access, or enquiries;
• Send you marketing emails and promotions (only if you have opted in — you can unsubscribe at any time);
• Improve our website, products, and course content;
• Detect and prevent fraud, unauthorised access, or misuse of our website or course platform;
• Comply with legal obligations, including tax and accounting requirements.

4. Legal Basis for Processing (for visitors in the UK/EEA)

Where applicable, we process your personal information based on:

• Performance of a contract — to fulfil your order or provide course access;
• Consent — for marketing communications and non-essential cookies;
• Legitimate interests — to improve our website and prevent fraud;
• Legal obligation — to comply with tax, accounting, or other laws.

5. How We Share Your Information

We do not sell your personal information. We share it only with:

• Service providers who help us operate our business, including:
  • Shopify (e-commerce platform and hosting)
  • Thinkific (course hosting and delivery platform)
  • Payment processors (e.g., Shopify Payments, PayPal)
  • Shipping and logistics providers
  • Email marketing platforms (e.g., Klaviyo, Mailchimp)
  • Analytics providers (e.g., Google Analytics, Meta Pixel)
• Legal authorities, where required by law, court order, or to protect our legal rights;
• Business transfers, if Mint by Michelle is involved in a merger, acquisition, or sale of assets — your information may be transferred as part of that transaction.

Each of these third-party providers has its own privacy policy governing how they handle your data.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

• Keep your cart and login session active;
• Remember your preferences (e.g., country/currency selection);
• Analyse site traffic and usage patterns;
• Deliver relevant advertising (e.g., via Meta/Facebook or Google Ads).

You can control or disable cookies through your browser settings, though this may affect site functionality. By continuing to browse our site, you consent to our use of cookies as described here.

7. Digital Course Data (Thinkific)

When you enrol in a course such as the Founder Brand Method™, our course platform provider (Thinkific) collects and processes data such as your name, email, login activity, and course progress on our behalf, in order to deliver course content and track your completion. Please refer to Thinkific's Privacy Policy for details on how they process data as our processor/sub-processor.

8. Data Retention

We retain your personal information for as long as necessary to:

• Fulfil the purpose it was collected for (e.g., processing your order or providing course access);
• Comply with legal, tax, and accounting obligations;
• Resolve disputes and enforce our agreements.

Course enrolment records and order history are generally retained for the lifetime of your account or as required by law.

9. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you;
• Request correction of inaccurate information;
• Request deletion of your personal information ("right to be forgotten");
• Object to or restrict certain processing;
• Withdraw consent to marketing communications at any time (via the "unsubscribe" link in our emails);
• Request a copy of your data in a portable format (data portability), where applicable (e.g., under GDPR for EU/UK residents).

To exercise any of these rights, contact us at [email protected]. We will respond within the timeframe required by applicable law.

If you are located in Australia, you also have rights under the Privacy Act 1988 (Cth) and the Australian Privacy Principles, and may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe we have mishandled your data.

10. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your personal information, including secure (SSL-encrypted) checkout through Shopify and Thinkific. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

11. International Data Transfers

As we use platforms such as Shopify and Thinkific, your data may be processed or stored on servers located outside your country of residence, including in the United States or Canada. Where this occurs, we rely on the data protection safeguards implemented by these providers (such as standard contractual clauses, where applicable).

12. Children's Privacy

Our website, products, and courses are not directed at children under 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

13. Marketing Communications

If you sign up for our newsletter or opt in at checkout, we may send you emails about new products, promotions, courses, and updates. You can unsubscribe at any time using the link at the bottom of any marketing email, or by contacting us directly.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with a revised effective date. We encourage you to review this policy periodically.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact:

Mint by Michelle68 Mercer Street, Geelong VIC 3220, Australia Email: [email protected]Phone: 0499 169 871